UMBC’s ‘social media guy’ wins Twitter as basketball team busts brackets
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- Category : Social Media
Seidel, who directs digital media for UMBC Athletics, said he didn't have a social media strategy going into the game. Tweeting courtside in Charlotte, N.C., “I just started letting my personality come out,” he said. “Twitter's about interaction, and I just wanted to make sure we had some fun interaction.”.