CMO Today: Instagram Usage Dips; Facebook Watch Changes; Vayner and Animal Crackers
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- Category : Instagram
Overall, Facebook's share of U.S. consumers' digital consumption (including Instagram and WhatsApp) dropped to 16.2%, from 17.6% in December 2016. But this did pique my interest: Instagram added users, growing aggregated consumption by 7%, but consumption per person dropped 9%. So while …