Balmain Leaned All the Way Into the Social Media Aesthetic for Fall 2018
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- Category : Snapchat
To go along with the collection, Rousteing even designed his own Snapchat filter — something he refers to as "the world's first digital accessory" — that makes user's faces sparkle with flawless skin, bright doe eyes, glossy lips and camera-ready lighting, all under a subtle neon glow. It results in the type …