How Brands Can Survive and Thrive in the Post-Organic Apocalypse
- By :
- Category : Social Customer Service

But it's not enough to just copy another brand's successful storytelling strategy, said Jay Baer, a digital marketing pioneer and president of social media customer service consultancy Convince & Convert. "Same is lame," said Baer. "If your objective is to look at what others do and say 'I want to do it too,' …