Snapchat sees dramatic spike in app downloads despite controversial redesign

Snapchat

Snapchat's incredibly controversial redesign appears to be paying off, at least in terms of downloads. According to new data from analytics firm Sensor Tower, Snap has seen a sharp increase in first-time installs of its application on the heels of the dramatic redesign on both iOS and Android…

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Snapchat
Britney Spears Posts Adorable Aretha Franklin Cover Featuring a High-Pitched Snapchat Filter

Britney Spears is slaying the Snapchat filter game. The pop princess posted a video of herself on Twitter singing an acappella cover of Aretha Franklin's “Think,” masked by a pink-toned bunny filter. The best part of the look is the accompanying high-pitch Chipmunk voice, which gives the soulful Franklin … Read …

Snapchat
Facebook losing millions of young users

She says Instagram, which is owned by Facebook, and Snapchat are her favorites. “I personally don't use Facebook much. I don't have a lot of information on there.” Milford teenager Alexa Lancisi agreed, saying she only uses Facebook to get to know future college classmates. “Not that many people … Read …

Snapchat
Publishers and platforms are in a constant tug-of-war

Some publishers are seeing volatility in traffic to their Discover content on Snapchat following the app's recent redesign, according to New York Magazine. Some say that traffic has dropped by "more than half," though others say they haven't seen much damage. Snap's latest Q4 earnings report showed … Read More Share …