Let consumers engage directly with a brand on social media

Social Media

“Marketers' positive statements of a brand on social media create a favourable product reputation and image to influence sales. Hence, we posit that the impact of marketer-generated content is similar to that of persuasive advertising, positively influences consumers' purchase behaviour,” reported the …

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Social Media
Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon's abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse. The report, Surviving the Post-social Media Apocalypse, from Wildfire … Read More Share this NewFacebookTwitterGoogle+LinkedIn

Social Media
JD Wetherspoon removes its social media accounts

Pub chain JD Wetherspoon is removing itself from all social media across its 900 establishments and head office with immediate effect. The company say the trolling of MPs is a key reason for the move but also cite the misuse of personal data and addictive nature of social media. Wetherspoon …

Social Media
Sniping on social media about plans to expand racing terrain on Golden Peak at Vail? You’re …

If you want to comment on Vail Resorts' proposed Golden Peak expansion, then you must speak your piece directly to the U.S. Forest Service. Trolling social media comment sections does not count as a comment. Both supporters and detractors of the plan to add 42 acres of race training at …