Why the social media implosion of a prominent beauty brand matters
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- Category : Social Media
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In 2017, Deciem looked set for world domination. Estée Lauder Companies invested in the little beauty company, which had become a cult favorite for its no-frills brands such as the Ordinary,. That is, until January, when the company's founder and co-CEO, Brandon Truaxe, fired his social media team …