‘We’re watching a company explode’: is Snapchat becoming irrelevant?
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- Category : Snapchat
“We're watching a company explode into bits,” said Eric Schiffer, CEO of private equity firm Patriarch Organization, arguing that the redesign scandal was the “greatest app debacle” he had ever seen in Silicon Valley: “This is a kiss of death to a brand like Snapchat with their base that has stuck with them.