Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes
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- Category : Snapchat
Snapchat's latest viral filter didn't include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which …